Parameter is a strategy & design practice.

We help businesses become easier to choose through the transformative power of creativity.

Lean by design, abundant in experience.

We’ve helped businesses of all shapes become more attractive propositions to people, numbered among them organisations like Nike, Highsnobiety, Tesco, Mars, Lloyds Banking Group, BT, Sky, Boots, E.ON, Hyundai, Emirates Airlines and Shell to name a few.

Less, better.

We take on a limited set of clients each year, opting to focus our collective expertise to help these businesses achieve a core goal: sustainable growth. 

Know-how, can-do.

We like to spend our time on challenges that require high levels of strategic ingenuity and creative agility to solve.  If that sounds like something you have right now, we’re the people to talk to.